I found this video interesting which discussed some changes that we are already seeing when it comes to personal search in search engines. This will effect everyone who is doing business on the web so especially those of us on the web hosting market. Like anything else we have to be able to evolve with the ever evolving internet changes and embrace the change rather than bemoan it. In the long run the end user will be able to find more quickly what they are looking for and that is good. Figuring out how to manipulate that to optimize searching will be what is tricky.